Making a powerful AI marketing tool feel human enough to trust.
Persadox is a new AI marketing tool entering the US market, and this was their first ever website. We took a powerful but very technical product and gave it a personality and a human face, so its first impression felt as trustworthy as the technology behind it.
Who Persadox is
Persadox is an AI tool for SEO and marketing, built for the US market. It turns complex marketing data into clear, confident decisions, the kind of analysis teams usually need a specialist for, with UX and PPC services around a powerful analytics core. It is genuinely clever and genuinely technical. And it was right at the very beginning of its story, with no track record yet and everything to prove, which made the first impression matter more than usual.
A powerful tool that needed a human face.
The product was strong. The problem was warmth. Technical analytics software is easy to admire and hard to love, and a brand-new company has no track record to lean on yet. Persadox needed a website that did two things at once: feel serious and trustworthy enough for the US market, and feel approachable enough that the complexity under the hood didn't put people off. They had the idea and the engine. What they needed was a face.
"What I love about this project is how much of the work was translation. We took a deeply technical AI product full of audits, analyses, and dashboards, and we found the personality inside it that a real marketer at a real agency would actually want to talk to. The little quotes from Dox scattered through the site are my favorite part. The product literally speaks to you."
We gave the product a personality, not just a page.
Most SaaS sites try to look trustworthy by looking serious. We think people trust what feels human, not what feels like more software. So rather than dress Persadox up in another sleek template, we gave it a character and built the whole experience around it.
Another template
A slick dark theme, a few stock 3D shapes, and a product that still feels like software talking at you. It looks current for a year, then blends into every other AI startup.
A brand with a face
We built Persadox a mascot, a friendly robot that became the brand itself. No stock photos, no invented team, just one character who carries the whole experience and makes the complex feel human. Then we designed the entire site around it, so the personality runs through every screen rather than sitting on the homepage and disappearing.
From technical product to trusted first impression
Understand the engine
We got to grips with what the tool actually does and who it's for, so the design could carry a technical product without drowning in it.
Create the mascot
With the product's personality in mind, we designed a character, refined with AI, that could play analyst, guide and friendly face. It does the job a team photo usually would, and it never goes off brand.
Design around the character
We built the whole site around the mascot: a confident dark interface, clear structure, and the polish that reads as trustworthy to a US audience, with the character making each section approachable.
Present and refine
We stayed close to their vision throughout, close enough that the design was approved on the first presentation with only minor changes.
What changed for Persadox
Persadox went from an idea and an engine to a brand with a face, ready to meet the US market. The design landed on the first presentation, and the relationship grew from there.
Approved on the first presentation
The direction was right from the start, with only minor changes after.
A brand with a face
The mascot turned a complex analytics tool into something people can warm to.
Ready for the US market
A confident, trustworthy first impression for a company right at the beginning.
One project became two
They liked the work enough to hand us their other website next, with an ongoing white-label partnership alongside it.