Persadox had the ==engine==. We gave it a face people could ~~trust.~~
Persadox is a new AI marketing tool entering the US market, and this was their first ever website. We took a powerful but very technical product and gave it a personality and a human face, so its first impression felt as trustworthy as the technology behind it.
Who Persadox is
Persadox is an AI tool for SEO and marketing, built for the US market. It turns complex marketing data into clear, confident decisions, the kind of analysis teams usually need a specialist for, with UX and PPC services around a powerful analytics core. It is genuinely clever and genuinely technical. And it was right at the very beginning of its story, with no track record yet and everything to prove, which made the first impression matter more than usual.
A powerful tool that needed a human face.
The product was strong. The problem was warmth. Technical analytics software is easy to admire and hard to love, and a brand-new company has no track record to lean on yet. Persadox needed a website that did two things at once: feel serious and trustworthy enough for the US market, and feel approachable enough that the complexity under the hood didn't put people off. They had the idea and the engine. What they needed was a face.
We gave the product a personality, not just a page.
Most SaaS sites try to look trustworthy by looking serious. We think people trust what feels human, not what feels like more software. So rather than dress Persadox up in another sleek template, we gave it a character and built the whole experience around it.
Lead with the technology
A site centred only on audits, dashboards, and technical capability could explain the product without making it feel approachable. For a new company with no track record yet, feature detail alone was not enough to create a human first impression.
Give the technology a character
We built Persadox a mascot and designed the wider visual system around it. The character gives the technical product a consistent voice and makes complex sections easier to approach without pretending there is a larger team or a different kind of company behind it.
From technical product to trusted first impression
Understand the engine
We got to grips with what the tool actually does and who it's for, so the design could carry a technical product without drowning in it.
Create the mascot
With the product's personality in mind, we designed a character, refined with AI, that could play analyst, guide and friendly face. It does the job a team photo usually would, and it never goes off brand.
Design around the character
We built the whole site around the mascot: a confident dark interface, clear structure, and the polish that reads as trustworthy to a US audience, with the character making each section approachable.
Present and refine
We stayed close to their vision throughout, close enough that the design was approved on the first presentation with only minor changes.
What changed for Persadox
Persadox went from an idea and a technical product to a brand with a face, ready to meet the US market. The direction landed on the first presentation with only minor changes, and the mascot gave the product a visual character that could carry across the wider site.
Approved on the first presentation
A brand with a face
Ready for the US market
One visual language across the site
Tell us what you're building. We'll tell you if we can help.
Thirty minutes with Mike. No slide deck, no sales pitch. Tell us what you're working on and we'll give you a clear view of whether we're the right fit and what the next step could be.