Websites for founders who've outgrown their first one.
We're Mike and Michaela. Each year we take on a small number of founder-led businesses and build the website their company actually deserves. Strategy, design, and a Webflow build you can run yourself, at a fixed price we quote up front.
You'll talk to the two people building your site, every week. No account managers, no handoffs, no being passed to a junior once the contract is signed.
Small studio. Serious outcomes.
We take on a handful of founder projects a year. Here's what we made, and what changed after launch.
A website as good as the business behind it.
You're past the "get anything up" stage. The business works, customers come back, and now the site has to sell, recruit, and build trust, often in the same visit. That's a different job, and it deserves a team who treats it like one.
You need a partner, not a vendor
The same two people from first email to launch day, and for the 30 days after. We ask about your business model before we ever open Figma, because a website that doesn't understand the business can't sell it.
You want to own it afterwards
We build in Webflow so your team can update copy, launch a page, or publish a blog post without us. Handover videos included. You're never held hostage for a comma change.
You want honest scope
One quote, one timeline, one contact. Fixed price, agreed up front. No mystery invoices, no change-order theater, no "let's hop on a call to discuss investment."
Not for everyone
We turn down projects that aren't a fit, and we'll say so on the first call and point you somewhere better. Your time matters more than our pipeline.
Six to eight weeks. No surprises.
You'll know exactly what happens each week, who's doing it, and what we need from you.
Strategy
Positioning, message architecture, page-by-page intent. You leave with a written strategy document whether you continue with us or not.
Design
Two rounds in Figma. We prototype the hard pages first, so you see the site working before it's built.
Build
A custom Webflow build with a CMS your team can actually use. Accessibility and performance are baked in from the first component, not bolted on at the end.
Launch
QA, migration, redirects, analytics. We publish together on a call, so nothing is left to chance.
Support
We fix, tweak, and train. Handover video guides included, so you're never dependent on us to run your own site.
The same two people, from first email to launch day.
Mike Checinski
Runs the strategy work and stays your point of contact through the whole project.
Michaela Fodorova
Designs and builds every site personally. No juniors learning on your project, no handoffs where things get lost in translation.
Hi there! Nice to meet you.
Growing up while seeing the evolution of the Internet we kept noticing the same thing: businesses with real value struggling to show it online.
That’s why we started Brightline. We’re a small team with one clear mission: to help founder-led businesses connect with their audience and grow. We care about every project we take on, because behind every website is a real business with real goals and real people counting on it.
Thank you for choosing us to be your trusted digital partner.
Mike & MichaelaPrices you'll see before any call.
We hate the "hop on a call to discuss investment" dance as much as you do. Here's the shape of what we build and what it costs. Every project is scoped to you, but you deserve the ballpark before you book anything.
UX Audit
Good if you're not sure a rebuild is the answer yet.
- Written teardown of your current site
- Prioritised fix list, ordered by impact
- One follow-up call to talk it through
Full Site
Strategy, design, and a Webflow build your team can run.
- Strategy doc and message architecture
- Brand refresh and custom design in Figma
- Editable Webflow CMS, fixed scope
- A dedicated slot and 30 days of post-launch support
Design Partner
For founders who'd rather keep us than hire in-house.
- Ongoing design and Webflow capacity
- Campaigns, landing pages, iteration
- Cancel any month
Run an agency? We're also the white-label Webflow and design partner behind teams like GoUP and E-techium.
The questions founders actually ask.
A kickoff, weekly check-ins, and feedback at a handful of agreed points. We structure the project so it ships even when you are slammed, and we come to every call with an agenda and written inputs so your time is not spent working out what we are deciding.
The fixed timeline and booked slot exist exactly for this. We keep momentum, chase what needs chasing, and make decisions easy, so the project does not quietly die of politeness. If you need to pause, we would rather agree it openly and reschedule than let the work drift.
Yes, that is the whole point of building in Webflow. Your team can edit text, images, blog posts, and other content without touching code. We also record Loom videos walking through your specific site, so nobody has to email us to change a headline.
Builders are fine until your site has a real job: selling, recruiting, scaling. Webflow gives us full design freedom while producing clean, fast code, so your site loads quickly and ranks well. It also removes the maintenance burden completely. No plugin updates, no security patches, no unexpected breakages, and your team can still manage content without a developer.
The site is yours the moment we launch. Every project includes 30 days of post-launch support to catch anything that needs adjusting. After that, most clients use hourly support for occasional updates or move to the monthly design partner plan. Nothing is locked in, and the site works whether we are involved or not.
Design that feels human. Strategy that makes sense.
Tell us what you're building. We'll tell you if we can help.
Thirty minutes with Mike. No slide deck, no sales pitch. You'll leave with at least one thing to change on your site, whether we end up working together or not.