Find out exactly where your site is losing customers.
We review your site, test the journeys that matter, and show you what's getting in the way. You leave with a prioritised list of fixes your team can act on, ordered by impact, and an honest answer on whether you need a rebuild at all.
"The most useful audit sometimes ends with 'don't rebuild yet.' We tell you what actually moves the numbers, not what costs the most."
Traffic comes in. Customers don't.
Bounce rates are high and conversions are low.
The site confuses people on their first visit.
People drop off on mobile or a slow connection.
Your team keeps answering questions the site should answer itself.
A recent redesign didn't move the numbers.
You want a second opinion before spending on a bigger change.
Not sure you even need a full audit?
I'm Mike. Share your site and your goal, and I'll point out the most obvious blockers and help you decide whether a Spotlight or a Deep Dive audit makes sense. No pressure, just honest advice.
A clear read on what's getting in the way.
We study your site, your users, and your goals. Then we test the common tasks, map the journeys, and document every issue by impact and effort. You get a report you can act on, not a PDF that sits in a folder.
Empathy first
We go through your site the way your customers do, and catch the friction they feel but never report.
Evidence, not opinions
Every recommendation is backed by real behaviour, analytics, and tested examples, not taste.
Prioritised fixes
A ranked list by impact and effort, so you ship the quick wins this week and plan the rest.
Clean handover
We walk you through it live and drop the backlog straight into your tools, ready to action.
Two people. No layers in between.
The same two of us who build websites run the audits. You're getting the people who know what actually fixes a site, not a checklist from a junior.
Mike Checinski
Runs the kickoff, sets the goals and success metrics, and stays your point of contact.
Michaela Fodorova
Does the review herself, screen by screen and journey by journey. The findings come from the person who would know how to fix them.
One to two weeks. A plan you can act on.
Fixed scope, a clear readout, and a backlog in your tools. Here's how the audit runs.
Kickoff and scope
A call to agree your goals, the key journeys, and what success looks like. We scope exactly what we'll review.
Review and test
Heuristics, journey review, task tests, and an analytics check for where people drop off.
Prioritise and recommend
We group the issues, write the fixes, and size the effort, so you know what's worth doing first.
Deliver and support
A live walkthrough, your questions answered, and the backlog handed to Notion or your tool. Fourteen days of support after.
What changes after the audit.
A good audit doesn't just list problems. It gives your team a clear, ordered path forward. Here's what usually improves once you act on it.
Faster progress
You fix the biggest blockers first, not the loudest ones.
Better conversion flow
Fewer dead ends and unclear steps between a visit and an enquiry.
Less guesswork
Decisions backed by evidence, not the last opinion in the room.
Cleaner messaging
People understand what you do and what to do next.
Better on mobile
Fewer rage-taps and drop-offs on a phone.
A backlog your team uses
Not a report that dies in a folder.
Small studio. Serious outcomes.
We take on a handful of founder projects a year. Here's what shipped, and what moved after launch.
Prices you can see before you talk to anyone.
Two ways in, depending on how deep you need to go. Every audit is scoped to you, but here's the shape and the starting price.
Spotlight Audit
One key funnel or feature, up to five target tasks. The fastest way to find what's costing you conversions.
Deep Dive Audit
A broader review across your key flows, forms, and templates, with layered recommendations.
Book a Deep DiveIncluded in every audit
If you decide to rebuild with us within 60 days, the audit fee comes off the project price. So finding out what's wrong costs you nothing if you fix it with us.
The questions founders actually ask.
A structured review of your website through your customers' eyes: where they get stuck, what confuses them, what makes them leave, and where you are losing enquiries. You get a clear report with prioritised, actionable fixes, ordered by impact, not a list of vague opinions.
When the site looks fine but is not converting. When bounce rates are high. When people drop off before completing the action that matters. When a recent redesign did not move the numbers. Or before you invest in a rebuild, so you know exactly what to fix and what to keep.
The audit is the diagnosis, the redesign is the treatment. Often the audit shows you need targeted improvements rather than a full rebuild, which can save you a significant amount of time and budget. We would rather tell you that than sell you a project you do not need.
Yes. If you decide to build with us within 60 days, we credit the audit fee against the project price. So finding out what is wrong costs you nothing if you go on to fix it with us.
We start with your analytics and business goals, then go through the site screen by screen, reviewing usability, hierarchy, content clarity, navigation, mobile experience, and conversion paths. Everything is documented with screenshots, severity ratings, and specific recommendations, then handed over in a live walkthrough and dropped into your tools.
A Spotlight audit focuses on one key funnel and takes about a week, from 1 200 EUR. A Deep Dive covers your main flows, forms, and templates and takes one to two weeks, from 2 400 EUR. We scope it with you first, so you know the price before we start.
It can be. Launching does not guarantee everything works as expected. A post-launch audit catches usability problems while they are still cheap to fix, validates the assumptions the design was built on, and gives you a baseline to improve from.
Ready to find the friction?
Tell us your site and your goal. Thirty minutes with Mike, no slide deck, no pressure. You'll leave with at least one thing to fix, whether you hire us or not.