Branding

A brand identity that finally feels like you.

Your brand is more than a logo. It’s the feeling people get when they interact with your business. We help you build a visual identity that captures who you are, earns trust, and supports your growth.

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Logo

Color

Typography

Guidelines

Templates

Illustration of a brand guidelines document, representing Brightline's brand identity and branding service
Is this you?

Is your branding…

… inconsistent across your website, social, and print?

… missing a recognizable look and voice?

… feeling outdated or disconnected from your audience?

… not standing out in your space?

… outdated or no longer matching your direction?

… hurting credibility instead of helping it?

If this sounds familiar, let's fix it together.

Portrait of Michal (Mike) Checinski, co-founder of Brightline leading client and partner relations

Not sure if you need a full rebrand?

Hi, I’m Mike. I can review your current brand, share quick wins, and help you decide if a refresh or a full identity project is the right next step. No pressure, just honest advice.

A custom brand identity that highlights what makes you different and gives your team simple tools to keep it consistent.

What can we do for you?

A strong brand builds recognition, trust, and connection. We help you design yours.

We help you define a position, write key messages, and create a visual language that fits your business. We start with discovery and a quick audit, agree on direction, then design a logo system, colour palette, type rules, and layout guidelines. You get practical guidelines and editable templates so non-designers can produce on-brand work with confidence.

Work can include messaging pillars, tone of voice, logo and marks, colour and typography scales, layout grids, icon and illustration style, social and deck templates, and a shareable brand kit. We focus on legibility, accessible colour, and real-world use. Handover includes organised files, export presets, and a short Loom walkthrough so your team can keep things consistent without second-guessing.

Authenticity

We define positioning, audience, and messaging so your brand has a clear story people remember.

Consistency

Logo, type, colour, and layout rules that match your voice and keep every touchpoint looking and feeling like you.

Practical Assets

Templates and components your team can use right away, so production is faster and always on brand.

Collaboration and Care

We share early, listen to feedback, and make handover smooth with a brand kit your team can actually use.

Transparent Process

What to Expect From Your Branding Project

We keep the process clear, collaborative, and step-by-step, so you always know where things stand.

Step 1

Discover and Define

Audit, goals, and positioning.

Step 2

Direction and Concepts

Moodboards and creative routes.

Step 3

Identity and System

Logo suite, colour, type, and layout rules.

Step 4

Guidelines and Handover

Brand guide, templates, and training.

What Your Brand Gains

A brand system that works everywhere, every time.

When your brand is built with intention, every touchpoint becomes an asset.

Consistency

Consistent across every channel.

Easy to use

Guidelines and templates your team can follow.

Flexible system

Scales from social to print and packaging.

Time saved

Faster production with reusable components.

Inclusive choices

Legible type and accessible colour.

Organised delivery

Files and presets exactly where you expect them.

Future friendly

Room to grow without needing a redesign.

Ownership

You keep the source files and full control.

Pricing

Clear pricing for every project.

We offer transparent pricing options to match your needs.

Hourly
For small updates, consulting, and quick assets.
60 € / h
Monthly billing cycle
Essentials
Logo, color, type, simple guidelines, and a basic social kit.
From
1 800 €
Full Identity
Strategy, messaging, logo system, color, type, components, brand guidelines, and templates.
From
3 800 €
What's included:

Discovery call and success criteria

Brand audit and positioning workshop

Messaging pillars and tone notes

Moodboards and creative direction

Logo and visual system

Color, type, and usage rules

Practical templates (social, deck, letterhead)

Icon or illustration style guidance

Export presets and organized file delivery

Accessibility checks for type and color

Handover walkthrough and Loom training

14 days of post-launch support

Final prices are calculated individually. Schedule a consultation to get your price.
Contact

Let's talk about your project

We offer transparent pricing options to match your needs.

Book a consultation

Get things started on the right foot. Schedule a free consultation with our client & partnership director, Mike Checinski.

Portrait of Michal (Mike) Checinski, co-founder of Brightline leading client and partner relations
Hi, I'm Mike,
Let’s chat about your ideas and projects.

Choose the date which fits you the best

Engage in open dialogue and explore possibilities

Receive expert insights

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Frequently asked questions

Questions about branding?

Have a question about our process, pricing, or how we work? Here are the ones we get asked most often.

What does branding actually include?

Branding is more than a logo. It’s the complete system that shapes how people see your business. Depending on your needs, this can include logo design, colour palette, typography, brand voice guidelines, visual identity rules, and templates for consistent use across all touchpoints.

I already have a logo. Do I still need branding?

A logo is one piece of the puzzle. Branding is the bigger picture: how your colours, fonts, imagery, tone, and overall visual language work together to create a consistent, trustworthy impression. If your marketing materials feel inconsistent or your brand doesn’t feel “like you,” it’s probably time to build out the full system.

How long does a branding project take?

A brand identity project typically takes 3 to 6 weeks, depending on the scope. This includes discovery, research, concept development, refinements, and final delivery of all assets and guidelines. We build in feedback rounds so you’re part of the process at every stage.

Can you refresh my existing brand instead of starting from scratch?

Absolutely. A brand refresh keeps what’s already working and improves what isn’t. Maybe your logo needs a modern update, your colours feel dated, or you need a proper brand guideline document. We’ll assess what you have and recommend the right level of work.

What is the difference between branding and graphic design?

Branding defines who you are: your visual identity, your voice, and the rules for how everything looks and feels. Graphic design applies that identity to specific materials like social posts, presentations, packaging, or ads. Branding is the strategy. Graphic design is the execution.

Will I get brand guidelines I can share with other designers or agencies?

Yes. Every branding project includes a brand guideline document that covers logo usage, colour codes, typography, spacing rules, and dos and don'ts. This makes it easy for anyone on your team, or any external partner, to create materials that stay on brand.

Let's Build a Brand That Feels Like You

Tell us where your brand is today and where you want it to go. We’ll help you get there.

30-minute call. No commitment.