One brand. Everywhere. Not five versions of it.
Most brands don't fail, they drift. A different look on social, another on the website, something else in print. We build you one clear identity and the simple rules to keep it that way, so every channel reinforces the same recognisable brand instead of introducing a different version of it.
"When a brand already knows who it is, you don't invent something new. You listen closely enough to make what they already are visible."
The brand didn't fail. It just drifted.
Your website, social, and print all look like different companies.
Nobody can say what your brand actually looks like without opening an old file.
The identity feels dated, or no longer matches where the business is going.
Every new post or flyer starts a small argument about fonts and colours.
You're about to spend real money on campaigns and the visuals aren't ready.
The brand undersells a business you know is good.
Not sure you need a full rebrand?
I'm Mike. Send me what you have and where the business is heading, and I'll tell you honestly whether a refresh is enough or a full identity makes sense. If a refresh is enough, that's the cheaper answer, and we'll tell you. No cost, no pitch.
What this looks like in real life.
We take on a handful of founder projects a year. Here's what shipped, and what moved after launch.
We start with what the brand already is.
The visuals only work when the thinking underneath is clear. So we start there: who you are, who you’re for, and what the right people need to understand about you. Then we design.
Strategy first
Positioning, audience, and the few messages that matter, written in your words, not corporate language.
One visual system
Logo, colour, type, and layout rules that work as a set, not as separate decisions made months apart.
Tools your team can use
Templates for social, decks, and print, so people who aren't designers can still produce on-brand work.
Yours to keep
Organised source files, export presets, and a Loom walkthrough. You own everything, no dependency on us.
Two people. No layers in between.
The same two of us, from the first conversation to the final handover. No junior does your logo while a senior presents it.
Mike Checinski
Runs discovery and positioning, and stays your point of contact through the whole project.
Michaela Fodorova
Designs the identity personally, from first sketch to the final brand kit.
Three to six weeks. One clear brand.
Fixed steps and shared decisions, so you always know where the project stands and what's next.
Discover and define
An audit of what you have, plus goals, audience, and positioning. We agree what the brand needs to say before we draw anything.
Direction and concepts
Moodboards and creative routes. You choose a direction early, so the detailed work happens on something you already believe in.
Identity and system
Logo suite, colour, type, and layout rules. We show them applied to the channels you actually use, not floating on a white page.
Guidelines and handover
Brand guide, templates, organised files, and a walkthrough so your team can run it without us.
A brand that works everywhere, every time.
When the system is built with intention, every touchpoint starts working for you instead of against you.
A brand people recognise
Every channel reads as the same brand, making it easier for people to recognise you again.
Faster production
Reusable templates and components mean less time deciding and more time publishing.
Ready for campaigns
A coherent visual system to put ad budget behind with confidence.
Fewer arguments
Clear rules end the recurring debates about fonts, colours, and logo placement.
Room to grow
The system is designed to scale from a social post to a billboard without reinventing the visual language each time.
Full ownership
Source files, presets, and guidelines are yours, shareable with any designer or agency you work with later.
Prices you can see before you talk to anyone.
Two ways in, depending on whether you need a refresh or the full system. Every project is scoped to you, but here's the shape and the starting price.
Essentials
For a brand whose foundation still works. We refine the existing logo, tighten colour and typography, define simple layout rules, and build a practical social kit and guidelines.
Start with EssentialsFull Identity
For a business that needs the foundation rebuilt. Positioning, messaging, a new logo system, colour and typography, visual components, templates, and full guidelines.
Included in both packages
Every project is scoped to your goals. If something on this list isn't worth your money, we'll say so on the call. And when a quote goes above the "from" price, you'll see exactly why, with the reason attached to the number.
The questions founders actually ask.
More than a logo. It is the whole system that shapes how people see your business: positioning and messaging, logo and marks, colour, typography, layout rules, and templates your team can use. The logo is one piece. The system is what keeps everything looking like you.
A logo is one piece of the puzzle. Branding is how colour, type, imagery, and tone work together so everything you publish looks like it came from the same company. If your materials feel inconsistent, or the brand no longer feels like you, the logo is rarely the problem. The missing system is.
If the foundation still works, a refresh can be the better answer. We keep what is already working and fix what is not, whether that is a dated logo, a colour system that falls apart in practice, or missing guidelines. We will look at what you have and tell you honestly which level of work it needs.
Three to six weeks depending on scope, covering discovery, positioning, creative direction, refinement, and final delivery of all assets and guidelines. You are part of the process at agreed points, so nothing arrives as a surprise at the end.
Branding defines who you are and the rules for how everything looks and sounds. Graphic design applies those rules to specific pieces such as social posts, presentations, packaging, or ads. Branding is the system. Graphic design is the output.
Yes. Every project includes a guideline document covering logo usage, colour codes, typography, spacing rules, and the dos and don'ts. Any designer or agency you work with later can pick it up and stay on brand without guessing.
Completely. Source files, export presets, and guidelines are all yours, delivered organised and clearly named. You are never dependent on us to produce your own materials.
Yes. When both need work, doing them together keeps the positioning and visual thinking consistent and avoids repeating the same discovery across two separate projects. Tell us both on the call and we can scope them as one project.
Let's build a brand that finally looks like you.
Tell us where the brand is today and where the business is heading. Thirty minutes with Mike, no slide deck, no pressure. We'll help you work out whether a refresh, a fuller identity project, or a smaller fix makes sense.